I’m not around now until 24th September, so I’m afraid any support issues will have to wait until then; my house sitter isn’t computer literate!

Any issues will be dealt with as soon as I’m back.

Very few people realise you can save yourself a bundle of money on your Adwords costs by simply changing your ad. The idea here being you pre-qualify the people who see your ad to ensure only those who are looking for your product or service actually click on it.

The process is simple: you add some copy to your Adwords ad which pre-qualifies the prospect. For example, if you’re selling fishing tackle you could add ‘for carp fishing only’. If you’re selling beginners golf clubs, you could add ‘for beginners only’ or ‘for high handicappers only’. I’m sure you get the idea.

Here’s some more examples of how to pre-qualify your Adwords traffic:

For professionals only
For women only
Over 25s only
Left handers only
For download only

… and so on.

Another great pre-qualifier is to add the price to your ad. Someone looking for something for free is less likely to click on your ad when it’s got a price of $1,997 in the copy. You WILL get freebie seekers clicking it out of curiosity, but over all you will get more targeted traffic to your site.

Another example: the debt management niche. Ads will say, for example, ‘Debts of £15,000 or more?’ That’s a pre-qualifier. They might also say ‘England and Wales only’. Yet another pre-qualifier. Put them both together and the people who click on that ad are generally going to be living in England or Wales with debts of £15,000 or more.

Hopefully these examples have shown you how to use pre-qualifiers effectively. What you need to do is brainstorm ideas about WHO your ideal customer is and use their characteristcs and demographics to create pre-qualifiers for your ads. You’ll get more targeted Adwords traffic with less clicks.

I’ve got a 15-minute XSitePro training video for you today, showing you how to create a squeeze page. It’s really easy to do, and this video will be all you need to see how it’s done.

Whilst I’m not the biggest fan of squeeze pages (after all, if your opt-in rate is 30% you could potentially be losing 70% of your market, especially if the traffic is highly targeted) they are undoubtedly a great way to capture your prospects names and email addresses ready for follow-ups.

To watch this XSitePro video, click the link below. It’ll open in a new window:

XSitePro videos: how to build a squeeze page

If the size of the video is too big to display in your browser properly, press F11 to switch to full-screen view, then F11 again to go back to regular view.