Here’s a really important lesson I learned from the copywriting workshop I attended a few weeks ago: don’t forget the roots of direct selling online.

In other words, don’t neglect the offline, direct response marketplace. All three of the speakers (Trevor Crook, Peter Woodhead and the incredible Ted Nicholas) all pointed out that the internet is simply a medium from attracting customers; it’s not the ONLY place you should be running your business.

When you think in this way, you’ll realise that there’s a ton of opportunities out there to get highly qualified prospects to see your sales message. Broadcast fax (still works!), Yellow Pages (provided your ad is very well written), classified ads (for the right market) magazines… they’re all mediums where you can attract prospects.

Direct marketing, using ‘old fasioned’ snail mail still pulls in megabucks when done right. In fact, Ted Nicholas said at the workshop that his offline direct main converts 3 times better than his online sales letters. Both get targeted traffic, but offline pulls 300% better. That was like a colt to the chest for me.

It was a real eye-opener and I quickly made the decision that my new affiliate marketing membership site (in the making - not far off now) will be promoted first and foremost using direct response sales letters from mailing lists I’ll buy.

When that is rocking and rolling I’ll move into online advertising. For me, it makes perfect sense because PPC advertising will be expensive and will take me longer to make the ROI I want per member. Offline will be far cheaper.

Again, as I always stress, these things aren’t rules. They’re usually true but you have to test the market first. Something true most of the time isn’t a rule. So test test test and, when you’re done, test some more.

I’ll speak more about testing later this week.

… about my newsletter signup form, because they wanna get in my head and see what goes on in there. Well, since switch to WordPress I haven’t sorted out the form… but I will.

Too much to do, not enough time. But I’m losing potential subscribers so I guess I better get it sorted!

Keep an eye out. It’ll be up again soon.