I’m a big fan of keyword research tools. Things like Wordtracker, Keyword Universe, Keyword Elite and Nichebot do a terrific job of helping you find those all important keywords that could turn you a healthy profit without you ever realising it.

But there’s one problem with them: just about all of your competition are using them too. That means (assuming you’re all using these tools effectively) that you’re all going after the same keywords.

So what’s the solution? Use the one keyword tool only YOU have access to… your brain!

Before I hit the keywords tools I usually have a brainstorming session to try and empathise with my target customer. I get into their head and think the way they think in an attempt to work out what they would type into the search engines to find what they’re looking for.

This is a really powerful technique which, when used with keyword tools, can yeild some amazing results and have you bidding bottom-dollar on keywords which have little to no competition… even in the most competetive of markets.

Don’t rely on software to do all the work for you. Use your brain and, with a little practice and a lot of patience, you’ll start hitting keywords your competitors will never even consider.

Side note: keep an eye out for more keyword research tips and tricks in the future. Some of these things will blow your mind