We’ve finally had some great weather here in the UK (well, my part of the UK anyhow) so I haven’t been working much. However, I figured I should get a post up otherwise you might start to think this blog is going the way of most blogs.

I’m gonna briefly talk about tracking your Adwords conversions. In other words, working out how much it costs you to get a sale/sign-up/whaever your conversion goal is in relation to the amount of money you’ve spent getting that conversion.

It’s something that very few Adwords users do and, as a result, they have no idea which keywords are making them money and which are losing them money. You see, Adwords displays conversion stats by keyword, so Google knows which keyword in your campaign resulted in your ad begin shown, which got the click, which got the conversion. The Adwords interface will then tell you how much it cost you to get that conversion based on your overall cost.

Now why would you want to do that? Quite simply to work out if you’re in profit or making a loss, and to see which keywords are getting you conversions and which aren’t. In turn, you can then kill off the keywords which aren’t getting you conversions and put your budget into the ones that are instead.

I’m sure you can see how powerful that is. I’ve been using it pretty much since Google introduced it, and I was using my own tracking software before that because I know just how vital it is; it can be the difference between a winning campaign and a losing campaign.

All you need to do is put the tracking code Google gives you (from within your Adwords account) onto your conversion page. So for example, if you’re selling an ebook you’d put it on your download page. If you’re tracking how much it’s costing you to build your mailing list you can put it on the page people are sent to after opting in… and so on.

If you’re not doing this then make some time in your day TODAY to do it. You’ll be looking at 15 minutes work (tops) to discover exactly where you’re making money and where you’re losing money. And when you get rid of the losing money part, the wonderful world of massively increased profits will find its way to your door.